Rocket Fuel Inc. (NASDAQ:FUEL) most recently reported quarterly actual earnings per share of $-0.25 for the period ending on 2016-06-30. Prior to the company reporting, consensus estimates based on data from Zacks Research projected the company to report EPS of $-0.37. The difference between the estimate and the actual EPS was $0.12 creating a surprise factor of 32.43%. Currently, the company has an impact score of 100. The likelihood that the stock will move on news is greater with a higher impact score. According to Beta Research, the stock has a sentiment score of 0.352. On a scale between 1 and -1, a positive score tends to portray a favorable view of company results by news outlets. The opposite is true for a negative sentiment score.

In taking a look at where the stock might be headed, analysts have a consensus price target of $2.5 on the shares. The most bullish brokerage firm has a $2.5 target, while the most bearish sees the stock headed towards $2.5. This is according to the 1 estimates taken into consideration by Zacks Research.

In terms of Buy/Sell recommendations, analysts have a consensus rating of 3. This is according to a simplified scale where 1 represents a Strong Buy and 5 a Strong Sell recommendation. There were 1 recommendations taking into account in order to arrive at this number. Of the 1, 0 have a Strong Buy rating and 0 are rating it a Buy.

Rocket Fuel, Inc. is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform. Its technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. The Company’s Artificial Intelligence (AI), system autonomously purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of its advertisers, such as increased sales, heightened brand awareness and decreased cost per customer acquisition. Its solution is designed to optimize both direct-response campaigns focused on generating specific consumer purchases or responses, as well as brand campaigns geared towards lifting brand metrics.

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