Zynga Inc. (NASDAQ:ZNGA)’s stock has been of interest for both individual investors and Wall Street analysts recently. Let’s look at the crowd and equity research sentiment so that we can get a solid idea as to where the shares might be headed. Should we buy, sell or hold?

Zacks collects broker services based on the information provided by 9 analysts. These services are then Zacks into their five-point ratings scale, allowing for easier interpretation for private investors. This differs from the Crowd Ratings scale, because Zacks numbers work in the opposite direction. Zacks says one is a “Strong Buy” and five is a Strong Sell. Zynga Inc. (NASDAQ:ZNGA)’s ABR (average broker rating) is 2.4.

Street analysts anticipate that the social media giant would post quarterly share earnings of $-0.03. The actual earnings that the firm reported last quarter was $-0.03. Interested parties will be awaiting the moment when Zynga Inc. (NASDAQ:ZNGA) will reveal their actual results on 2017-02-08.

Now let’s look at the Closing Bell. Individual investors can rate a stock according a sliding scale where “one” is a Strong Sell and “five” is a Strong Buy. Zynga Inc. (NASDAQ:ZNGA)’s crowd consensus rating is 3.75. This rating is derived from the 4 ratings provided by individuals investors.

Brokerage Firm Analysts View

Private investors also pay attention to how Wall Street researchers react to stocks. Zacks Research, a well-respected research firm with over 30 years of experience, compiles all of this brokerage data and then produce rankings and predictive data. Wall Street sell-side analysts anticipated that Zynga Inc. (NASDAQ:ZNGA)’s shares will reach a high of $2.5-$5. The consensus target is at $3.338.

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